Mumbai: Disney Star has renewed its exclusive broadcast rights for the Premier League for the next three seasons until 2025 for the Indian sub-continent. With this, the broadcaster’s association with one of the world’s biggest football leagues will span over two decades now.

"Disney Star will continue to grow the viewership of the Premier League across the Indian sub-continent by broadcasting all 380 matches across the Star Sports Network and on Disney+ Hotstar," said the broadcaster in a statement on Monday.

“We are delighted to continue our association with the Premier League and look forward to the collaboration over the next three seasons. Our joint efforts have seen viewership for the league grow manifold and we remain committed to widening its popularity as well as deepening the affiliation for its clubs,” said Disney Star head - sports Sanjog Gupta. “With Premier League and the Indian Super League, we are home to the two most popular football leagues in India and will continue our e

endeavour to grow football fandom in the country.”

Disney Star claims to have grown the viewership for Premier League over 10 times in the past six years. From making the content available in additional regional feeds -- Malayalam and Bangla, to creating country-specific campaigns over the years and organising on-ground activations like Select FC Screenings and Trophy Tours, it has undertaken various initiatives to increase the League’s fan base.

“The Premier League is delighted to announce an extension of our exciting association with Disney Star," commented Premier League chief media officer Paul Molnar. "They will be an outstanding home for the Premier League over the next three seasons and we look forward to working together to showcase the League to new and existing fans throughout the Indian sub-continent.”