Mumbai: Independent creative agency Enormous has brought Shashwat Manohar on board as vice president and head of its digital arm. Based out of the agency's Gurgaon office, Manohar will work closely with Enormous managing partner Ashish Khazanchi.
"In this role, Manohar will be in charge of the agency's full-service digital offerings. He will oversee the agency's expansion and provide essential digital solutions to existing and new clients in comms and performance," said the company in a statement.
Previously, Manohar was associated with FoxyMoron as business director (North). He began his career with AdGlobal360 in Gurgaon before moving on to Wunderman as business director and subsequently Wunderman Thompson's Network as VP and CSD for the next eight years.
Manohar has worked for established brands in India, such as Microsoft, Bose, Nestle, Kellogg's, GSK, Times of India, ITC Hotels, and Honda Cars in his 12 years of digital advertising and transformation experience for businesses across regions. He combines the width of his digital marketing experience with new age communication tools to drive behavioural change for his clients.
"The advertising industry today has become quite fragmented in terms of service offerings for brands. This poses a challenge for marketers as they switch between multiple agencies and struggle at most times to deliver impactful results across," said Shashwat Manohar. "My aim therefore is to work closely with the very capable team at Enormous and deliver 360 solutions and campaigns in a consistent and effective manner for brands and businesses."
"Shashwat has joined us as vice president and head of Digital, which we are really excited about,” commented Ashish Khazanchi. “We realise the importance of building seamless client and consumer experiences across platforms in an age when the touch points are getting fragmented every minute. Every agency needs to evolve to not just do impactful ads but guide the narratives across platforms. This is a direction we would like to evolve in and Shashwat is going to play an important role with the strategy team in driving this."
