Mumbai: Nobel Hygiene, a private manufacturer of disposable hygiene products has announced the appointment of Lara Balsara to its board of directors. 

Balsara brings to the table her vast experience in the advertising and media planning industry and will add immense value to Nobel Hygiene’s brands across their media intensive categories. "She is the first woman independent director to be appointed to the company’s board," said the statement.

"Lara is a legend in the media and advertising industry. Her insight and expertise will add great value to the company especially at a time when our brands are embarking on media intensive journeys," said Nobel Hygiene VP - marketing Kartik Johari. "There is an emotional connect with her, too—Nobel Hygiene was one of her first accounts that she reached out to as a media trainee during the beginning of her career at Madison. Our association has only grown stronger with time. Throughout the years, Madison has been a valued partner and we hope to deepen this relationship over the next phase of brand building.”

Balsara was inducted into the board of directors on 3 February. "My association with Nobel Hygiene started way back in 2005. I have seen the company and its various brands grow from strength to strength over the years," stated Lara Balsara. "The categories that Nobel Hygiene operates in, come with their own set of very unique challenges. With the right mix of media and medium we can create an unbeatable combination that can take brand awareness to the next level. The sky is the limit.”