Mumbai: Global animation and visual effects company ReDefine has launched its new office in Kolkata, West Bengal. This office will initially be hiring mid to senior-level artists also giving them an option to work from home, the company said.

Launched in 2019, ReDefine provides creative visual effects and animation services focused on expanding international markets as well as independent filmmakers everywhere. It supports studios producing film, television, and animation content.

ReDefine is currently providing VFX services to the upcoming TV series based on the video game "Halo" as well as several Hollywood and Bollywood projects including "Brahmastra," written and directed by Ayan Mukherjee and starring Amitabh Bachchan, Ranbir Kapoor and Alia Bhatt.

“We are expanding our footprint in the eastern region of India and are very excited about it,” said ReDefine managing director Rohan Desai. “We pride ourselves in our extensive experience and market-leading technology. We have noticed that there is an untapped talent pool in West Bengal that is waiting to be unleashed and trained. As we explore newer geographies, we want to harness this undiscovered talent to bring in new perspectives and dimensions to our services.”

The growing global demand for premium content, resulting majorly from the incredible success of the over-the-top (OTT) media, has caused increased demand from content creators for high-quality VFX and animation services.

“We have worked with some of the most renowned production houses in Hollywood and hope that this office will provide added support and increase the capacity of our future national and international projects.” added Desai.