Mumbai: FMCG personal care brand Wow Skin Science has appointed Gurpinder Singh Walia as the senior vice president – offline sales. He will be heading the offline sales including general trade and modern trade for Woe Skin Science and Body Cupid. 

"Gurpinder's role will entail contributing to the development, implementation, monitoring, and review of business strategies that maximise the brand’s retail top and bottom line," said the brand in a statement.

In his career spanning over 19 years, Gurpinder comes with vast experience in the consumer goods industry-leading mandate for brands such as Dabur India, Abbott Nutrition International, Henkel India, SC Johnson Products, Parle Products.

"Wow has led an iconic journey through its vast online presence in a country that is 90 per cent rooted in offline experientials. I am excited to be driving the next growth phase of the organisation through various offline touchpoints," said Gurpinder Singh Walia.

“Being an experienced and a strong sales professional, Gurpinder will be able to devise and navigate sales strategies that will strengthen the brand positioning and recall. With him now as part of our brand, we are looking to enhance a WOWsome offline experience through various interesting collaborations," stated Wow Skin Science co-founder Manish Chowdhary.