Mumbai: Portfolio management firm Karma Capital has appointed Pitchfork Partners as strategic communication counsel for outreach for external stakeholders. 

The consultancy will spearhead communication for Karma Capital to increase awareness and strengthen the brand narrative, said the statement.

“We look forward to working with Pitchfork Partners as they bring the required expertise and a very strong team to the table," said Karma Capital co-founder and co-CIO Rushabh Sheth. "With this partnership, we will be able to focus on our core expertise of generating superior long-term returns for investors and depend on Pitchfork for communicating with all our stakeholders.”

“The firm has developed a significant standing in the PMS space and charted comprehensive plans to advance their business. As its communication partner, we will help their brand story scale new heights,” said Pitchfork Partners co-founder Jaideep Shergill.

Karma Capital is an independent, listed equities investment management company that offers portfolio management services (PMS) to domestic and offshore investors across the spectrum of ultra-high net worth individuals, family offices, endowments, pensions, sovereign wealth funds and other large institutional investors.

“Pitchfork understands our business well. As we continue to build the domestic business and renew the focus on our offshore business so that we can become one of the top 10 PMS and alternate investment funds firms in terms of assets under management in India, we value the counsel of partners like Pitchfork,” stated Karma Capital co-head of business development Yogesh Thakkar.