Mumbai: Amazon has appointed Vivek Srivastava as head of partnerships for Prime Video Channels, India. Amazon had launched Prime Video Channels in India in September 2021.

In his previous role, Srivastava was with Times Network as president strategy and operations, digital and broadcast.

He has two decades of experience with most of it in the broadcast sector across business planning, programming strategy, content acquisition and syndication, distribution strategy and planning, international business, audience behaviour and research, digital marketing and integrated communication.

Srivastava was previously associated with Viacom18 as head of digital and commercial for their flagship GEC Colors. He has also had a stint with TAM Media Research.