Mumbai: Every relationship is unique and deserves to be expressed in its own unique way- be it 'Bae,' 'BFF' or 'Buddy.' Ahead of Valentine’s Day, Nestlé's chocolate wafer brand KitKat has come up with a ‘Love Break’ campaign, creating over 12 million unique packs with quirky digital prints.

Conceptualised by creative agency Wunderman Thompson, the campaign seeks to give youth a million different ways to share a break and make them feel special with the brand’s 'Love Break' packs. It builds on the insight that if every relationship we cherish is unique then why should the way we express our love not be just as unique.  

“KitKat Love Break campaign recognises that the youth today want to be unique in their expressions. Building on this truth, KitKat wanted to personalise the packs to make their breaks special during this season of love," said Nestlé India head - confectionery business Rupali Rattan. "The millions of unique packs will let youth express themselves in the way they want to and how they define their special relationships.” 

“Sometimes in life all it takes is showing our loved ones how special they are to us. KitKat Love Break packs is giving every individual an opportunity to express themselves in their own unique style. I am excited about this never-seen-before category first innovation by KitKat and look forward to sharing this special one in a million break with everyone," said Bollywood actor and brand ambassador Ayushmann Khurrana, elaborating on the new campaign.

KitKat brand ambassador and actor Sanya Malhotra added, “I believe that love is not only limited to one person, but also about all the people who make us feel valued. KitKat Love Break packs are an amazing way to show our unique love for all the special relationships in our life.”