Mumbai: Footwear major Bata India has roped in Bollywood actor Disha Patani as the new face of the brand. The move comes as Bata looks at further strengthening its youth connect and fashion-forward imagery that presents a fitting blend of style and comfort. The actor will be seen promoting various popular labels under the Bata umbrella.
Bata India CEO Gunjan Shah said: “At Bata, we have been on a quest to transform the brand imagery and deliver on the aspirations of the youth of the country. Over the years, we have established Bata as a brand that is contemporary and remains relevant with changing times. Disha, with her lively personality and positive energy, fits in perfectly with our brand narrative that blends together style and comfort. In line with consumer trends, we have been rolling out more sneakers, casual & two-mile fashion styles and our association with Disha will help us in further strengthening our connection with the youth and millennials and taking Bata’s brand appeal to the next level.”
Disha is a popular actor known for her fashion sense and fitness and enjoys a sizable following on social media.
On associating with Bata India, Disha Patani said: “Bata is well known for its comfortable footwear, but I was quite impressed with the wide variety of styles & designs across sneakers, casuals, and fashion footwear. It really excited the fashionista inside me and I look forward to an exciting journey with the brand ahead.”
