Mumbai: Kids’ entertainment franchise Nickelodeon is all set to empower and entertain kids with its flagship brand initiative ‘Nickelodeon Kids’ Choice Awards 2021’. The award show, which allows kids to vote for their favourites across multiple categories, witnessed the highest ever voting (1.5 million) in its virtual avatar in 2020. The 2021 edition will also be held virtually.

To enable a larger set of audience to voice their choice this time, KCA 2021 will open the voting gateways through multiple platforms such as Voot, Voot Kids and Jio App.

Nominations were gathered from a research conducted to determine ‘who’ and ‘what’ were the kids’ favourites while they were indoors during the lockdown. In addition to the existing categories such as Favourite Youtuber, Favourite Dancer, Favourite Mobile Game, etc, new ones like Favourite Environmentalists, Favourite Sibling Jodi and Favourite Fashion Icon have been introduced in the 2021 edition. The introduction of South-focussed categories is intended at recognising talent from across the country. Winners will take home the Nickelodeon ‘blimp’ and get ‘slimed’ as a mark of honour.

The award show will be supported by on-air promotions across the franchise, platform specific engagements on Instagram, YouTube, Facebook, Twitter, and MX TakaTak, influencer activity, and specially curated superfan contests and sessions. Winners will be given a masterclass by celebrities on social media platforms. Nickelodeon has also partnered with 99 Pancakes to curate special combos for KCA 2021.

Viacom18 head, Hindi mass entertainment & kids TV network Nina Jaipuria said, "Year-on-year, the Kids’ Choice Awards has grown to become a unique brand IP in the kids’ genre. We believe that the young minds are our future and empowering them with an opportunity to voice their choices is of utmost importance. The Nickelodeon KCA 2021 edition promises to be a fun and innovative initiative with interesting categories and unique virtual experiences and interactions.”