Mumbai: PR and influencer marketing agency Glad U Came has bagged PR mandate for Huedee, India’s first tie-dye brand. 

“Our young, dynamic, and agile team's synergies match Huedee's which is an added plus point," commented Glad U Came founder Maddie Amrutkar. "We look forward to create some amazing campaigns for Huedee and I am confident that together we can fuel Huedee’s ambition to spread the free-spirit culture.”

Huedee is a luxury apparel brand catering to the high demand for tie-dye since 2019. The brand aims to spread the culture of a free spirit to one and all. "As a part of this association, the agency will be handling brand enhancement and influencer engagement for the brand," said the statement.

"We at Huedee aim to spread this culture of free-spirit through our modern yet timeless unisex apparel. We are elated to be on-board with Glad U Came as we are very impressed with their PR strategies and their focused approach to all aspects of public relations," said Huedee founders Yash Agarwal and Ahana Chauhan. "We believe that this collaboration will go a long way toward making a significant impact in the market and achieving the desired results for the brand.”