Mumbai: Many people find it difficult to resist the urge of an unexpected shopping spree, eventually cluttering the house with heaps of unused goods is definitely not a good idea, especially when there are people around us who may be in need of basic essentials. With this thought in mind along with the intention to make a difference in the lives of those who are needy, Radio City launched ‘Naya Laaye To Purana - Khali Karo’ campaign to inspire its listeners to give away their old belongings such as books, clothes, shoes and donate them to the less fortunate.
The radio network launched its morning-led activity namely Radio City ‘Khali Karo,’ appealing to Radio City’s millions of listeners in Mumbai city to donate for a noble cause, while also helping them get rid of their old items in the process. The idea of the campaign is to encourage listeners to fill joy in the lives of underprivileged people and help contribute positively to society.
“Our radio channel was built on the strong foundation of bringing people together, and connecting countless listeners all across the country. All our campaigns and initiatives are an amalgamation of universal emotions and good content that can transform lives, and this initiative is yet another extension of the same,” Radio City chief creative officer Kartik Kalla said. “There is no bigger collective experience than coming together for a noble cause, and using one’s platform to spread and encourage an activity that can benefit thousands of underprivileged people, and give them a better standard of life. At Radio City, we will continue to launch initiatives that brings the world together, just like our platform.”
The campaign received an overwhelming response from the citizens of Mumbai. The collection drive was conducted by Radio City over the course of a week and the team collected approximately 80 bags of clothes, WiFi routers, sofa, beds, shoes, books, toys, chairs, fans which were all then handed over to the NGO Goonj Foundation, in order to support and benefit the underprivileged community in the city, said the radio network in a statement.
Recently, Radio City also culminated award-winning social cause campaigns namely ‘Ek Kapda Abhiyaan,’ ‘Thand Se Jung’ in regions such as Punjab, Haryana, Uttar Pradesh. The objective of the initiative was to spread warmth in the lives of the underprivileged.
