Mumbai: Games24x7’s fantasy sports platform, My11Circle has signed up with RP-Sanjiv Goenka group’s newly announced Lucknow franchise as the official title sponsor. The three-year deal will see the My11Circle logo featured on the Lucknow team jersey, as it begins its IPL journey this year.

“We are excited to announce our first IPL team sponsorship and the Lucknow team is a perfect fit as it represents the heartland of the country where cricket fans have ardently supported the sport and now get an opportunity to support their own team,” said Games24x7 co-founder Bhavin Pandya. “We launched My11Circle in 2019 and within a short span, it has emerged as one of the most popular fantasy sports platforms in the country. We witnessed a 100 per cent growth last year primarily because of our ability to connect with the discerning Indian cricket fan, where our campaigns have celebrated and rewarded their fervor and skill. We believe that this partnership will further strengthen our engagement with millions of cricket fans across India.”

The team will fight their first IPL game this year, with Gautam Gambir as the mentor, and former Zimbabwean cricket coach, and former cricketer Andy Flower as head coach. “We are delighted to have My11Circle as our Principal Team Sponsor. We thank them for the faith they have shown in our new franchise and are confident that this will be a winning partnership," said RPSG Sports CEO Raghu Iyer.