Mumbai: Real estate banking platform Indiassetz has named Kapil Mishra as its brand and creative consultant.

In this role, Mishra will be overseeing marketing, social media, and related communications focused on building a strong brand presence and establishing Indiassetz as a leader in the segment, said the company in a statement.

“Mishra joins us from one of the most important sectors for any business - communication and brand management," said Indiassetz CEO Shivam Sinha. "We are confident in his expertise and that it will enhance and effectively communicate the ideas, beliefs, and products offered by Indiassetz to all the stakeholders. Together, the goal is to help clients make the right choices in selecting and investing in real estate. We are excited to have him on board.”

Mishra comes with a background of creative excellence in advertising having worked at companies like Lowe Lintas as a regional creative officer, Contract Advertising, Leo Burnett, JWT, Ogilvy on brands such as Cadbury, Asian Paints, Flipkart, Swiggy, Tanishq, Complan, Britannia etc.

“It’s not sufficient for companies to do business differently. They should be seen as that too," said Kapil Mishra. "The whole approach is to build brand Indiassetz as a category creator. Indiassetz must be seen like a very professional, expertise and technology-driven company, with wit and panache as its tone of voice.”