Mumbai: Axiom Ayurveda has entrusted Gurgaon-based digital marketing agency Lyxel&Flamingo with the social media mandate for its fruit juice brand, AloFrut. The mandate was won post a multi-agency pitch.

The agency is tasked with leveraging its collective creative, strategic, and social media skills to enhance brand recall, boost brand loyalty, and drive digital footfall and engagement. 

“AloFrut has created a niche for themselves in the juice category and have had an exceptional journey so far with their proposition to give customers a healthier alternative with AloFrut Juices, and tasty party drink options with Alofrut Mocktails.Lyxel&Flamingo is elated to be associated with AloFrut and be a part of their next phase of growth,” said Lyxel&Flamingo chief operating officer Shreyansh Bhandari, commenting on the brand win.

With the pandemic enabling the world to transcend the boundaries of the digital realm like never before, Lyxel&Flamingo has set the ball rolling for AloFrut mocktails with the digital extension of the launch. Lyxel&Flamingo is determined to translate that onto the digital canvas via innovation of thought, tangible performance indicators, and planning, execution, and management of campaigns, said the digital agency.

“We are excited about this collaboration and look forward to experiencing firsthand the values and ideas that the agency is known for. We hope our joint expertise can facilitate effective communication of what the brand has to offer,” AloFrut managing director Rishabh Gupta added on the new association.