Mumbai: Producer of IMFL brands in India, Jagajit Industries Ltd (JIL) has awarded its digital mandate to independent digital agency Pulp Strategy. JIL is an integrated distillery manufacturing potable alcohol in Asia, with in-house facilities for producing molasses and non-molasses-based potable alcohol from fully-automated distillation plants.

Pulp Strategy’s mandate includes digital and marketing intervention across JIL brands, the agency will also be responsible for digital strategy and content marketing for JIL, said the statement.

“Pulp Strategy, demonstrated a good understanding of our industry and our brand ethos, including our focus on creativity and out-of-the-box thinking, and corporate responsibility," stated JIL head of marketing Neha Gupta. "They were able to translate insights into a holistic solution-based approach for our brands…. We are looking forward to working in tandem to attain our goals.”

Commenting on the acquisition, Pulp Strategy managing director Ambika Sharma added, “The team at JIL is extremely passionate about their legacy, and have a transformative vision for growth, they have strong brands, and we are looking forward to working with the team to build a strong value-driven digital marketing practice.”