Mumbai: Singapore-based neo banking startup Stashfin has unveiled a new brand logo post an analysis of various customer segments and growing innovations in the technology industry. According to a statement, the revamp will also be accompanied by an enhanced user experience on the mobile app from a UX and UI perspective.

The new logomark is a letter S in the form of an upward arrow, denoting upward propulsion, representing financial growth for its customers, while the brand colours, red and blue, denote passion, power and trust. Together, they symbolise trust that inculcates positivity, hope, and approachability among customers, said the brand in a media statement.

The brand's social media pages are also being transformed with ‘hinglish’ communication treatment, engaging tone of voice and brand identifiers to further drive this change, it added.

“Since the launch of Stashfin, we are witnessing the ever-evolving needs of consumers in a new era of technology. We feel it is equally important for every business to start all over differently and redefine its identity and positioning," stated Stashfin co-founder Parikshit Chitalkar. "Our new identity reflects the purpose of our brand in enabling financial independence, transparency and convenience. Through this, we intend to enhance the positivity and hope that our brand has developed and uplifted the overall experience of existing and potential users.”

With the help of advancements in technology and the growing drive towards digitalisation of the economy, the revamp aims to drive financial freedom in a smoother, more transparent and efficient manner, said the statement.