Mumbai: After Bharti Airtel and Vodafone India, Reliance Jio on Sunday has announced upto 21 per cent hike in its prepaid tariffs effective next month. The new unlimited plans will go-live on 1 December.

“In line with its commitment to further strengthen a sustainable telecom industry, where every Indian is empowered with a true digital life, Jio has announced its new unlimited plans,” the largest mobile operator said in a statement. “These plans will provide the best value in the industry. Jio customers will continue to be the biggest beneficiaries.”

The tariff hikes cover the Jio Phone plan, unlimited plans, as well as data add ons.

Despite the increase in rates, Jio has kept the price of plans lower than its competitors Airtel and Vodafone Idea, who had hiked up their prepaid plans by upto 25 per cent last week. The company has kept its lowest rate for 28 days’ validity plan at Rs 91 for Jio phone users which is the lowest among private telecom operators. Bharti Airtel and Vodafone Idea have hiked the entry-level plan with 28 days validity to Rs 99.

The tariff hikes were announced across 15 plans, which include one for Jio phone users, 11 in unlimited category and three in data top up category. The popular unlimited category plan offering 1.5 GB daily data usage plan with 84 days’ validity will go up by about 20 per cent to Rs 666 from Rs 555 at present.

While the annual unlimited category plan offering 2 GB daily usage at 4G speed will be priced at Rs 2,879 instead of Rs 2,399 at present.