Mumbai: iProspect, a dentsu company, has announced that it has been named global media partner for all Kering brands. As the global agency of record, iProspect will be responsible for managing all end-to-end media planning and buying for the luxury group, integrated across brand and performance, said the statement.

iProspect will operate as a media partner across all 42 markets where Kering has a media presence, and gradually take charge over Q1 2022, stated the agency.

The announcement follows a unique four-month agency review based on innovation principles and a fast-tracked process by the brand.

“The iProspect team’s digital and data-driven strategic vision and capabilities, its drive for innovation and creativity, along with its constant agile mindset. The group looks forward to working with iProspect within the fully integrated dentsu network as its unique partner, empowering the combination of a global vision and strong local expertise,” stated the Kering spokesperson, in reference to the pitch and subsequent selection.

The win builds on a year where dentsu re-launched iProspect as a new, future-focused, end-to-end global media agency.

“Enhancing our strong partnership with Kering is an amazing win for iProspect, one which propels our existing relationship onto a global stage," said iProspect global brand president Amanda Morrissey. "As the end-to-end agency, with the full scope of Brand & Performance Media, our passionate team looks forward to working with one of the most innovative, digital-first, and data-driven luxury brands in the world.”