Mumbai: inresto, the B2B arm of Dineout, urges restaurants to be their own boss in its new brand film. The ad film highlights the importance of restaurant-owned websites and pocket-friendly yet effective marketing ways that restaurants can use to upscale their business to reduce the dependency on aggregators thus resulting in avoiding up to 30 per cent commissions and increasing profitability.
In this satirical take, the film shows two types of restaurateurs, Sid, who is smart and owns his website, and the other, Sud, who is not so hands-on with tech solutions and is still relying on the aggregators for his orders. The unique visual representation supports the comical yet important message that the brand conveys by showcasing the two restaurateurs on a split-screen with coloured and black & white background.
Conceptualised by the in-house team, the digital film has been released on the brand’s social media platforms on Instagram, Facebook, and YouTube.
“Restaurants have started to experience the hustle and bustle of dining out after a long halt. So they need solutions which are in their favour," stated Dineout co-founder and head of marketing Nikhil Bakshi. "A microsite with a delivery & pickup menu that can be easily modified anytime with appealing visuals and a smooth UI is the need of the hour. Not only that, the restaurant industry is competitive, and to stand out, they need marketing solutions which are targeted and cost-effective.”
inresto by Dineout is trying to bridge the communication gap between a restaurant and its customers through ROI-driven marketing solutions like targeted social media promotions, search engine optimisation (SEO) for better search results, professional photoshoots, and video shoots, among others. inresto has always taken the industry-first approach by offering a 360-degree solution to the restaurants, said the brand in a statement.
“In today’s time, one cannot just depend on aggregators for the delivery business. Restaurants need to be independent with tools to run their operations confidently," said Nutcracker founder Annie Bafna. "Therefore, we took charge of our order taking and delivery system to reduce overhead expenses through inresto’s online ordering solution. We were able to communicate more strategically and give offers and discounts to our customers through target marketing campaigns.”
