Mumbai: The Mavericks India, an integrated marketing communications advisory, has won the integrated communications mandate for the Fintech Association for Consumer Empowerment (Face), one of India’s leading fintech industry bodies. Face’s mission is to drive ethical lending practices among the Indian fintech sector while protecting consumer interest against predatory lenders and enhancing digital financial literacy and awareness.

“At Face, our aim is to work closely with the government and other stakeholders and bring forth a framework which has trust, transparency and accountability at its core, and which can take India one step closer to financial inclusion," said Face member and Kissht founder-MD Ranvir Singh. "We are delighted to onboard The Mavericks India to further drive our mission with their expertise in integrated communications in the fintech sector, and help us communicate our purpose and objectives to the relevant stakeholders.”

With 13 leading fintech players as its members, Face is working closely with the government, industry players, policymakers, and regulators to strengthen the entire digital lending ecosystem and accelerate its growth.

“We are proud to partner Face in its mission towards protecting consumers against illicit digital lending practices, and the fintech ecosystem as a whole," said The Mavericks India founder and CEO Chetan Mahajan. "We are excited to bring forth our expertise in co-creating and amplifying a narrative for the industry body that can bring about regulatory and policy-level changes in the long-term.”