Mumbai: The Walt Disney Company has elevated Kaumudi Mahajan to the role of SVP - marketing and strategy for Marathi network.

She has been associated with the media conglomerate for more than 13 years. In her previous role as vice president - head of marketing and content strategy for Star Pravah, she was responsible for the P&L, viewer engagement both above and below the line, driving availability of the channel in consumer homes and programming strategy.

A post-graduate in marketing and communications from MICA, Mahajan has also worked as a programmer analyst with Syntel in the past.