Mumbai: Ed-tech company for higher and professional education Great Learning, a part of the BYJU'S group has launched its Diwali campaign #NewBeginning highlighting the significance of upskilling for building rewarding careers.
Conceptualised and created by Interactive Avenues, the social media campaign encourages professionals to upskill and give their careers a 'New Beginning' on the auspicious occasion of Diwali.
The ad film emphasises that while most of us buy new things and redecorate our homes during Diwali, it's also a good time to give our career a fresh start by investing in upskilling ourselves. Targeted at working professionals, the campaign revolves around a young couple who is excited to celebrate the festivities by going on a shopping spree but eventually realise that it's probably wiser to invest in their career first.
“This campaign has a very simple message - there is no better time than the festive season to think about investing in your career. This is considered to be an auspicious time to make all kinds of big-ticket purchases - appliances, cars, homes, etc. However, the festival season also coincides with the mid-year appraisal season and hence, the perfect time to assess one’s career and take appropriate steps for future growth,” said Great Learning chief marketing officer Aparna Mahesh.
The campaign is targeted towards the October appraisal cycle that many organisations follow and delivers the message of the need for lifelong learning and upskilling to power ahead in one's career. The message will be further amplified through a contest on Great Learning’s Instagram, Facebook, and Twitter by asking followers to share their plans of #NewBeginning this Diwali. The nomination for this Diwali contest is currently live and each winner will have a chance to win Amazon vouchers worth Rs 6,000, it said.
