Mumbai: Myntra and video streaming platform Voot have come together to launch Myntra Fashion Superstar Season three exclusively on Myntra Studio on the Myntra App and Voot starting 11 November.
The show will provide an opportunity to fashion enthusiasts across the country to showcase their creative prowess. Centered on the theme #MFSIWearMyStory, the new season will showcase the hunt to find India’s next big fashion influencer and leverage the synergy between iconic fashion trends and social media.
The show will witness several budding and established fashion, lifestyle, and beauty influencers battle it out based on their inherent talent, individual expression, and powerful engagement. The episodes have also been designed to highlight Myntra’s thriving influencer engagement channel such as Myntra Studio, the platform said on Thursday.
Myntra VP and business head - social commerce Achint Setia said, “This edition will focus on shaping mindsets around celebrating unfiltered, and real conversations alongside the most relevant and credible voices. Our partnership with Voot will enable us to attract the highly engaged viewer base of Voot and expand the pool of fans for the show. We are also thrilled about Myntra's proprietary technology allowing viewers to not just watch the show but also interact live with the contestants and the judges, as well as shop all the looks of the influencers (contestants) via Myntra Studio on the Myntra app.”
In addition to the launch of Season three of MFS, 11 November will also witness Myntra Studio offer India’s largest assortment of shoppable looks handpicked by sought-after fashion and beauty influencers sharing the latest styling trends and hacks, added Setia.
Viacom18 Digital Ventures head-AVOD (Voot) Chanpreet Arora said, “We respect the commitment that they (Myntra) has shown towards accepting and being a part of the pop culture community. While Myntra is the leader for young fashion, it’s great to see them actively adopting the pop culture trend. Voot is the leader for creating content for the youth and always being the youth whisperer. As a brand that strongly resonates with the youth, our association with Myntra will allow us to leverage our combined strengths to ensure the show achieves significant reach and scale.”
