Mumbai: Godrej Nupur, the henna brand from Godrej Consumer Products Ltd (GCPL), has appointed Bollywood actor Shilpa Shetty as the brand ambassador for its henna-based hair colour.

Shetty will drive the penetration of the brand’s mehendi-based powder hair colour across urban and rural markets.

The brand has also unveiled a new TVC campaign conceptualised by Creativeland Asia, to highlight the product features and increase its visibility.

Known for donning various hats including actor, entrepreneur and wellness enthusiast, makes Shetty the perfect choice for the brand, said the company in a statement.

“Godrej Nupur understands the consumer hair colour needs, caters to their preference including mine for natural ingredients. Godrej Nupur Natural Henna based hair colour is also for those who fear hair colouring for the first time as they view natural ingredients safe for hair colour,” said Shetty.

Godrej Consumer Products Limited CEO - India and SAARC, Sunil Kataria said, “Our latest offering Godrej Nupur Natural Henna based hair colour is an extension of the brand portfolio. It combines the natural benefits of mehendi into a quick and easy to use powder hair colour. We are pleased to rope in actress Shilpa Shetty as the face of Godrej Nupur Natural Henna based hair colour since she fits well with the brand’s vision of being natural yet stylish.”