Mumbai: Digital-first creative PR agency Lintas Live has won the full-service mandate for a key brand of Classic Legends. The mandate entails managing the brand’s creative, PR and social media requirements in entirety.

The agency won the business in a multi-agency pitch and the account will be handled by the Mumbai office of Lintas Live, said the statement.

Classic Legends is an Indian company established to re-introduce iconic marquee motorcycle brands in the market. The brand aims to become India’s first true lifestyle company and provide opportunities to consumers to relive the heritage of classic brands by co-creating product and service offerings along with the motorcycling ecosystem.

“We are thrilled to partner with Lintas Live for their passion for our brand and unique Live approach," said Classic Legends CEO Ashish Singh Joshi. "We are confident that along with devising a comprehensive communications strategy, the agency would also enhance our brand proposition and narrative. The agency truly recognises the brand’s unique ethos and positioning, and we look forward to a fantastic partnership.”

According to a statement, the agency’s responsibility will be to drive the brand strategy, campaign planning and creation of live topical content that propels the company’s visibility through the right channels.

Lintas Live president Ameer Ismail said, “To win this full-service marquee mandate is a matter of immense honour and a testament to our unique Lintas Live model and its relevance to brands. We are proud to have successfully married our deep understanding with creativity and digital thinking through our ideas and will attempt to smartly position Classic Legends and its key brands in the mind space of customers and fans.”