Mumbai: Technology brand realme has elevated realme VP and realme India, Europe and Latin America CEO Madhav Sheth to the position of VP of the international business unit. With this promotion, Sheth’s new designation would now be realme India CEO, realme VP and realme international business group VP.

Sheth will be fully responsible for realme’s overseas business operation, reporting directly to realme founder ad CEO Sky Li. Helmed by his strategic vision and keen market acumen, realme will bring leap-forward technology and trendsetting design to the consumers in global regions. He will be fully responsible for realme’s business operations in Africa, Asia Pacific (excluding mainland China), Central and Eastern Europe, Latin America, Middle East, and Western Europe, said the brand in a statement.

“Madhav has made tremendous contributions to the development of realme’s overseas business in the past," said Sky Li. "We fully believe that in the future, Madhav will lead realme to make new breakthroughs and bring realme’s products with leap-forward technologies and trend-setting designs to more young people around the world."

realme was co-founded in 2018 by Madhav Sheth and Sky Li. A brand born in India, realme is spread to 61 markets worldwide. During his tenure as CEO of realme India and Europe, Sheth has led the team to continually increase realme's presence in the Indian and European markets. The elevation marks a significant milestone with Sheth emerging as the first Indian Global CEO in the smartphone industry, hailing from India to the world, said the statement.