Mumbai: Beauty e-commerce platform Purplle has launched its festive campaign called 'Purplle Wali Diwali' with Bollywood star Sara Ali Khan. As a part of this sale, consumers will get a chance to choose their free gift on every order, said the brand. The Purplle Diwali sale will go live from 20-26 October.

The campaign film showcases Khan grooving to "Yeh Diwali Purplle Wali" giving the original song a twist, voiced by singer Anushka Manchanda.

“We wanted to make this Diwali even more special for our consumers during our biggest sale of the season," said Purplle chief business officer Nippun Aneja. "This year everyone will have the freedom to choose their very own free Diwali gift every time they shop with us, on every order they place. We want this to truly be a Purplle Wali Diwali, celebrated with Sara Ali Khan, and the best of beauty for all.”

Rolled out across television, print, digital, and social media channels, the 360-degree campaign will also witness over 3,000 influencers grooving to the song and choosing their beauty best this Diwali, said the brand in a statement.

A host of beauty products, including, hair straighteners, eye-shadow palettes, primers, highlighters, mascaras, and a lot more will be up for grabs and consumers stand a chance to win the coveted 'Papa Don’t Preach Lehenga' worn by Khan in the campaign film, it added.

“We created a fun, quirky, celebration, in the Purplle world, leveraging the brand ethos. With sharp lyrics, we ensured our core communication stands out on a unique, trendy canvas," stated Spring Marketing Capital founder and creative partner Arun Iyer, on the execution of the campaign.

“Purplle stands for inclusive and accessible beauty for all, and this Diwali they have empowered consumers to choose a free gift of their choice and claim some of the coolest beauty products," said Khan. "Bringing alive the essence of the campaign through a catchy tune, a quirky hook step, and recreating Bollywood’s most iconic song has been exciting."