Mumbai: International media company Burda Media on Monday named Rahul Gangwani as editor-in-chief for Lifestyle Asia India.

In this role, Gangwani will oversee the Lifestyle Asia’s editorial team, developing the brand’s editorial strategy and spearheading the rollout of new brand campaigns and events, said the company in a statement. 

“With his creative vision and extensive experience in the media industry, Rahul’s appointment is a great opportunity for us to continue accelerating our growth in India and find new ways to engage with our most sought-after audiences across Asia,” said Burda Media India and Asia CEO Björn Rettig.

A seasoned editor, Gangwani was last associated with Filmfare, a Worldwide Media company, where he served as group digital editor. During his time at Filmfare, Gangwani became a recognisable name in the media industry, tapping into the growing shift towards digital content and pop culture trends.

“I am excited to be joining Lifestyle Asia and the Burda Media India team to bring a fresh take on lifestyle content in India,” said Gangwani on his new role. “As the brand approaches its third anniversary in India, this is a pivotal time for us to explore new content verticals that resonate with readers."