Mumbai: Carat, the media agency from the house of dentsu India, has won the media mandate for beauty brand Sugar Cosmetics. The account was won following a comprehensive competitive pitch process, the agency said.

As per the mandate, the agency will oversee media strategy, planning and buying for the total portfolio of the brand.

Speaking on the account win, Carat India CEO Anita Kotwani said, “Carat is committed to creating meaningful end-to-end media solutions through data-driven marketing, and to further accelerate the brand’s growth journey. As a team, we are excited to get this opportunity to work with a brand that is loved by the women of today!”

Sugar Cosmetics CEO & co-founder Vineeta Singh added, “Carat came highly recommended to us. Their strategic thinking, experience, and efficiencies stood out. Partnering with them on our media strategy is reassuring, given their data-driven approach in meeting our brand goals."