Mumbai: Star Sports, the broadcaster for the Premier League 2021-22 season that began airing on 14 August, has launched a new campaign to bring back ‘Sunday Night Football’. Featuring Ranveer Singh as ‘Captain SNF’, the promo encourages fans to salvage their mundane Sunday nights by watching football on Star Sports Select.

Conceptualised and created by Star Sports’ in-house team, ‘Sunday Night Football’ is a programming slot launched by the broadcaster, where every Sunday evening primetime slot will showcase some of the most exciting games of the season. The channel aired the match between Leeds United vs Liverpool on 12 September.

“India has strong pockets of passion for football and the Premier League has a growing fan base with deep affinity," said Star and Disney India head of sports Sanjog Gupta. "To continue the growth momentum, we feel the league's long season needs more frequent apertures for core and casual fans to engage more deeply with it. The viewing-friendly, Sunday night primetime slot will witness some of the biggest games through the season and 'Sunday Night Football' will serve as the unmissable weekly destination for all PL & football fans."