Mumbai: OTT platform ALTBalaji has tied up with Amazon Alexa for an interactive quiz to promote its new action-drama show "Cartel". 

The interactive quiz is designed for an immersive audience experience and players stand a chance to win ALTBalaji's subscription along with a gift hamper and a virtual meet and greet with the stars of the show. The quiz will be live till 10 October and the winner will be announced the next day, said the platform in a statement.

"ALTBalaji is always on the lookout to help get viewers every chance to hop on to the platforms and witness the magic we have created with over 87 Indian original shows," said ALTBalaji, SVP – marketing and revenue, Divya Dixit. "With millions of Alexa skill embedded devices spread across the globe, this collaboration is one of our initiatives to encourage viewers to experience the immersive magic of Cartel as well as win prizes."