New Delhi: The India Today Group is all set to launch its latest news channel - Good News Today on 5 September, it announced on Wednesday.
According to the media group, news doesn’t just have to mean bad news. And even in the presence of negative news stories, it is only when we focus on what is constructive- that we can move the needle of progress forward. It is this belief that forms the basis of the new channel. The channel doesn’t assume the doom and gloom of the world but bravely opens its eyes to the possibilities around it.
"Good News Today will showcase stories of hope, human triumph, innovation and inspiration from different walks of life, from different parts of India and the world. The news channel with an affirmative leaning- Good News Today rests on the motto of “acchi khabar, sacchi khabar”- true stories that foster goodwill and unite audiences in their higher purpose," the media conglomerate said in a statement.
India Today Group, vice-chairperson, Kalli Purie said, “I am delighted to introduce Good News Today into the lives of our viewers. Coming off a challenging year, the world needs to come together to unite in stories of human triumph. We all need a source of encouragement and the unique ability to see the good. This is a channel with a heart full of optimism and helps you tune into a Good News Wali Smile."
According to the media group, Good News Today is committed to changing the perspectives around it, by infusing refreshing narratives that allow for a more holistic view of the world- khabar nahi badalte, nazar badalte hain!
The legacy of India Today magazine dates back to 1975 when it was launched to fill the pressing need for quality journalism with an impact, at a time when the prevailing newspapers were not investing in editorial capabilities or in new ideas around printing, or even colour layouts. The Group has been at the forefront of media innovation ever since.
From pioneering independent broadcast journalism, in the times of tapes and video libraries with Newstrack and then Aaj Tak on DD News as a bulletin, to Aaj Tak scaling to India’s most loved TV news channel on its own strength for 20 straight years. From adapting the news to the internet and digital revolution, and making the news social media-friendly to now being the dominant network of the digital-only mobile-first constellation of channels with the Tak ecosystem- India Today has been its viewers greatest partner as times and tides change.
