Mumbai: Lowe Lintas on Wednesday announced the appointment of Kedar Teny as its CEO, effective 1 September. Teny has moved from Avataar.me, a visual discovery platform, where he served as senior VP & country head.

"Teny will spearhead transformation and widen its sphere of impact through Hyperbundled solutions to clients and brand owners. His proven track record in advertising and marketing as a business and brand leader makes him the ideal candidate to take on this mandate," said the agency in a statement.

Welcoming Teny on board, MullenLowe Lintas Group, group CCO & chairman, Amer Jaleel said, “As Lowe Lintas we are partners to marketing. And there’s no better way of serving that than getting leadership from marketing. It’s almost as if Kedar’s education and achievements with marketing were ordained and timed beautifully for Lowe Lintas’ transformation and make us best placed to be both hub and spokes to brand needs. His insider understanding of the requirements of brands alongside his belief and grooming on the strategic centrality of brand visioning to business success is quite unmatched in the industry today."

MullenLowe Lintas Group, group CEO, Virat Tandon added, “Over my interactions, I found that Kedar was totally made for this job as he has strategic clarity on the future of our industry. He brings with himself invaluable expertise in marketing and a passion for brands and creative product. Moreover, he is a great believer and practitioner of technology in marketing to drive growth. And of course, he is a great fit culturally and is fun to work with. So, he fits perfectly into our vision for the future of Lowe Lintas.”

Spanning a little over two decades, Teny‘s career is a rich blend of advertising and marketing. He first joined Lintas in 1999 and built his decade-long career in advertising. While at Lintas, he led account management and strategic planning functions for key businesses in multiple geographies across India and SEA. Later, he held senior marketing and business leadership roles across blue-chip organisations such as Airtel, HUL, McDonald's, and Sony Entertainment Television. He has also shaped early-stage startups such as Tilt Brand Solutions and Avataar.me.

Looking forward to his new role, Teny said, “I am really excited as I return to Lowe Lintas after 14 years. Lowe Lintas is not an advertising agency, it is an institution that has built some of the most iconic brands. I look forward to working closely with the accomplished MullenLowe Lintas Group leadership team as well as partnering with some old friends and new collaborations to build brands for the future.”