Mumbai: Digitas India, the global marketing and technology services brand from Publicis Groupe has brought onboard Shourya Ray Chaudhuri as senior creative director.

Chaudhuri will be based out of Bangalore and will be responsible for strengthening and growing the creative capabilities across Bangalore and Mumbai regions. He will report to Digitas India, executive vice president and head of creative, Mark McDonald.

He joins the agency from Tonic Worldwide where he was managing partner and creative head managing some of the key brands for over three and half years.

Welcoming Chaudhuri on board, McDonald said, “We are thrilled to have Shourya on board as part of the creative leadership team. He brings with him not just a sharp mind and a great set of creative chops, but also an in-depth knowledge of the digital ecosystem beyond just formats and platforms. As a connected marketing agency with capabilities spanning experience, content and campaigns, the ability to play well with data, strategy, media and technology is crucial, and Shourya has the perfect creative mindset to do just that.”

Chaudhuri has also worked for agencies such as Saatchi & Saatchi, Interactive Avenues and Wavemaker managing brands like ABInBev, Arvind, SpiceJet, Enamor, ITC, Titan, Infosys, Toyota, Mead Johnson, Oberoi Group, Murugappa Group among others.

Talking about his new assignment, Chaudhuri said, “My primary reasons for joining an agency are people, pursuit, and energy. At Digitas India, I loved the people I interacted with, be it Mark McDonald, Unny Radhakrishnan or Sonia Khurana. From these interactions, the pursuit of the agency was clear – to help brands forge intense and genuine connections with people through digital platforms, primarily. That would also be my core responsibility – to craft genuine, memorable brand interactions. As for the energy I’ve seen here, it is positively contagious.”