Mumbai: Lifestyle digital accessories brand pTron has launched its new brand campaign titled #pTronEveryday, starring Bollywood actor Pooja Hegde. Earlier this year, the brand announced the actor as their brand ambassador. 

The brand’s very first campaign #pTronEveryday with the actor showcases its wide range of new-age audio & lifestyle gadgets that are made for the millennials.

 pTron’s new range of digital accessories promise quality combined with affordability and its mantra is to make 'technology accessible to all', the brand stated.

The pan-India star took to her social media to kick start her ambassador journey with the campaign #pTronEveryday with Pooja Hegde. The campaign film flaunts the actress’ refined style. With products that are thoughtfully crafted for the new-age Indian youth, Pooja’s modern girl boss energy resonates with the electronics and mobile accessories brand’s key messaging of confidence.

Commenting on the campaign, Pooja Hegde shared, “pTron stands for living life loud. With products that are affordable & accessible to all, yet futuristic and aesthetically modern, pTron has become a significant choice of new-age India and steadily becoming the country’s most favourite lifestyle digital accessories brand. I thoroughly enjoyed working with the team for the new campaign."

“We are immensely excited at the chemistry between our brand and Pooja Hegde. The new campaign represents the spirit of the millennial generation, in being fearless and confident. Pooja perfectly embodies what the brand stands for," said pTron founder & CEO Ameen Khwaja. Khwaja also thanked M5 Entertainment for being instrumental in getting Hegde as a fabfit endorser for pTron.