Mumbai: Global media company Lionsgate India has announced the appointment of Mrinalini Khanna as content head for Indian originals, effective 16 August.

In her new role at Lionsgate, Khanna will be at the helm of developing, creating, and producing content for both the studio as well as Lionsgate Play, its OTT platform.

Khanna joins Lionsgate after a 14 years-stint at Endemol Shine India, wherein she set up a robust content slate and set the foundation for their venture into premium scripted production by identifying books, partnerships, and collaborations as well as with productions which include "The Test Case", "MOM", "Bombay Begums" and "Aarya". Prior to that, Khanna worked in content and production for Miditech and NDTV.

"Mrinalini brings strong domain expertise on consumer-centric business to this role combined with an in-depth understanding of the content development in the OTT space. Her creative experience and commitment will be very valuable in shaping and developing content strategy for the Lionsgate Play in India," said Lionsgate, MD - South Asia and networks- emerging markets Asia, Rohit Jain.

Khanna comes with a rich experience in content development for television, digital and live entertainment, besides content planning & strategy for broadcasters.

"Lionsgate Play is a brand with a distinctive identity that echoes with today’s viewers. I look forward to this new chapter in my life and support the team through the next phase of the content expansion journey," stated Khanna on her appointment.