Mumbai: Ed-tech platform Unacademy has partnered with MTV to launch a music show ‘Unacademy Unwind’. Starting from 13 August, the show will feature performances by prolific musicians from India every Friday at 7 p.m.
The programme will bring artistes across ten genres of music and will span ten episodes. The line-up comprises of musicians including Lucky Ali, Sonu Nigam, Kailash Kher, Badshah, Darshan Raval, Arjun Kanungo, Benny Dayal, Papon, Armaan Malik- Amaal Mallik, Harshdeep Kaur, Monali Thakur, Rochak Kohli, Asees Kaur, Sneha Khanwalkar, Aastha Gill, Reet Talwar, Lijo and King. The musicians that appear on the show will conduct recreations and original compositions, designed to cater to the tastes of a young audience.
“As a brand that touches millions of youths, it has always been our endeavour to explore newer avenues of connecting with them," said Unacademy’s associate vice president – marketing, Sonal Mishra. "The pandemic has been difficult for everyone and our learners have had to face the brunt of academic disruptions and uncertainties. Learners love music and use it as a mechanism to unwind. With 'Unacademy Unwind', we want to leverage the rejuvenating powers of music to infuse some soothing and magical moments into their lives."
“In these trying times, there is no better balm for the soul than music. Every single performance in this property is an MTV masterpiece by itself. We hope that each song will become a lifelong companion to young South Asians across the world as they navigate through life’s twists and turns,” added Viacom18’s head – youth, music and English entertainment, Anshul Ailawadi.
“At MTV, we have always focused on creating properties that connect with the youth of India and provide a great opportunity for brands to engage with our large and diverse audience base," said Viacom18’s head – sales, Mahesh Shetty. "We are extremely happy to partner with Unacademy to create this unique music property that will see India’s best musicians descend on one platform to create musical magic and what better for the youth of the country to unwind in these stressful times than soulful music."
Viewers can also watch all episodes and songs on the Unacademy Unwind YouTube channel.
