Mumbai: In a bid to enhance viewer engagement and promote its content creators, homegrown short video app Mitron TV has announced two prime initiatives: ‘The 7 PM Show’ and ‘In-App Quiz’.

‘7 PM Show’ is a live session that majorly focuses on giving a platform to the upcoming creators and it will be broadcast every Friday at 7 pm on the Mitron app; 'In-App Quiz' called #JeetoCash1000 is a knowledge-based quiz that encourages consumers to participate and win cashback rewards, the app said in a statement.

“At a time when people are at home, the social media universe has witnessed massive growth in the number of creators and users that have shown active contribution on many social media platforms," said Mitron TV co-founder & CEO, Shivank Agarwal. "As a short format video platform, we strive to provide a platform that is both entertaining and informative. We believe that it is important to unwind in these difficult times, which is why we have launched interactive games that are both engaging and rewarding for the audience.”