Mumbai: Homegrown FinTech startup Rupeek has appointed Jimit Shah as its associate director - PR and communications, with effect from 29 July. Shah was previously associated with ZEE5 as its PR and communications lead.

At Rupeek, Shah will be leading the integrated PR and communications mandate along with a team of PR professionals working with him.

Shah is a communication professional who comes with 12 years of experience in PR, corporate communications, reputation management, brand strategy, and crisis management. He has been part of both agencies as well as the corporate side of the business. He has had stints with agencies like Madison PR, Mullen Lowe Lintas Group, Adeventurez. Prior to ZEE5, he was part of the marketing communications team of Star Sports at Star India.