Mumbai: Jovees Herbal Care India has announced the appointment of Rakhi Sharma as vice president, marketing and e-commerce. Sharma will report to Jovees Herbal director Ujjawal Ahuja.

In her new role, Sharma will be responsible to strengthen and further foster the company's marketing and e-commerce strategies in order to take Jovees Herbal to greater business growth, the company said in a statement.

The company is planning 360-degree media campaigns in the coming year and also looking to launch some new skincare ranges in the next few months, it added.

Sharma has a rich experience of 14 years in brand management, external and internal communication, marketing, corporate communication, PR, and e-commerce. She has worked with companies like American Express, Reliance Broadcast Network, and Percept in her different capacities for various job profiles.