Mumbai: As more people drop their guard against Coronavirus, there has never been a more apt time to reinforce the message of following Covid appropriate behaviour. With Indians throwing caution to the winds, Bisleri Hand Purifiers in partnership with TV9 Network has launched #HaathSafeRakho campaign to generate awareness around health and keeping hands safe before and after vaccination.

Under this initiative, eleven specially designed vans will be visiting more than 450 vaccination centres across cities in 11 days starting 16 July.

The campaign was kicked off with a virtual discussion forum with the participation of eminent doctors. Former union minister and Gautam Buddh Nagar MP Mahesh Sharma, who is also the CMD of Kailash Group of Hospitals, chairman of the Department of Nephrology at Sir Ganga Ram Hospital and Padma Shri awardee D S Rana, AIIMS professor, Community Medicine, Sanjay K Rai, and Bisleri International director, marketing & business development, Anjana Ghosh featured in the panel discussion.

“There has been tremendous growth in the personal hygiene segment triggered by an increased consciousness on part of the consumers," said Anjana Ghosh. "While the segment itself is poised for tremendous growth, we also learned through extensive research that the consumer desires a great smelling product that offers a moisturizing effect and not just germ protection. This laid the foundation for Bisleri Hand Purifiers that come with enhanced features to provide a unique experience. With its presence in Pan India markets, the new exciting range of hand purifiers spray will be available at grocery stores, kirana store, stationery shop, chemist store, paan shop, cosmetics, salons, standalone supermarkets, D-Mart, Reliance Fresh, Reliance smart, Jio- Mart, and at More Retail Limited as well as Bisleri website."

“As government’s vaccination drive picks up momentum, the need to maintain hand hygiene also needs to be given another impetus to prevent future waves," said TV9 Network's COO, Studio 9 (digital & broadcasting), Raktim Das. "With that as the objective, we are happy to partner with Bisleri Hand Purifiers to mount a campaign #HaathSafeRakho. We are hopeful that the campaign makes the point about maintaining Covid appropriate behaviour.”

The on-ground campaign rolled out simultaneously across 11 cities – Delhi, Noida, Gurgaon, Mumbai, Thane, Navi Mumbai, Pune, Hyderabad, Bengaluru, Chennai, and Kolkata.