New Delhi: After a competitive multi-agency pitch, CupShup, a full-service agency has secured the digital mandate for Treebo Hotels.

As part of their mandate, Cupshup will be creatively strategising on social media management, content marketing, and consulting Treebo on media planning.

CupShup co-founder, Sidharth Singh said, “We are excited to be associated with Treebo Hotels as it is one of the preferred hotel chains in the country. We backed our creative and strategic strengths and put forth a basket of integrated ideas which helped us win the mandate. It is an exciting opportunity and we are looking forward to further strengthening the brand's engagement and creating a strong consumer base for them on the digital platforms.”

Commenting on the partnership, Treebo Hotels vice-president, Hardik Goyal said, "The ideas presented by team CupShup were fresh and in line with the brand positioning that we have envisioned for the post COVID world. We hope that the CupShup team will be able to deliver and build upon the ideas presented. We will also be open to exploring integrated marketing campaigns with them in the future and hope to leverage their expertise as a full-service agency."