KOLKATA: ALTBalaji has introduced its latest monsoon campaign #ALTBINGEATHON to take a fun route to raise awareness around staying safe at home amidst the pandemic and lift spirits by binge-watching ALTBalaji's entertaining content library.

With 80 per cent of its audience aged below 35 years, ALTBalaji introduces this quirky campaign for the youth that encourages everyone to stay at home safely while giving them a wide variety of captivating content to explore and enjoy, the platform said in a statement.

The OTT platform has also rolled out a social media campaign, reminding people to log into ALTBalaji and binge-watch their shows, amidst monsoons, with an engaging video.

Speaking on the campaign, ALTBalaji's marketing & revenue SVP Divya Dixit said, "Monsoon is the perfect weather to get into our cozy space and enjoy binge-watching our favourite shows while we relish the rains through the window. #ALTBINGEATHON is a reminder to our audience to go back and watch those shows they always wanted to. With 84+ Hindi original shows across all genres, we want our audiences to be spoiled for choice. We can only promise more and more entertaining content going forward."

With a strategy to focus on youth programming for the country, ALTBalaji's offerings include premium, disruptive content and original series across genres. The company boasts of 4.7 million subscriptions during the year and currently has an active subscriber base of over 2.3 million.