Mumbai: Homegrown brand Society Tea has launched the latest campaign, ‘Yaadon Bhari Pyaali’, which underlines the brand's legacy and bond over the last 30 years with its customers.

The film beautifully depicts the very foundation of our existence that shapes us for tomorrow. It features a young man, who returns to his ancestral house after a long time to take his old caretaker with him. The caretaker, who he calls ‘Kaka’, realises that the young man has lost his bond with the house he grew up in.

The creative showcases how the familiar smell and taste of Society Tea takes him back to his childhood days and reminds him of all his memories in the ancestral house. He eventually ditches the plan to sell the old house and makes a pact with Kaka that he would keep returning.  

The short film that credits Sukumar Menon as the creative head, is directed by Shirish Daiya and has music composed by Joell Mukherjii, with a nostalgia-inducing number written & rendered by noted lyricist Swanand Kirkire.