Battle Royale games have so many users these days that they have become the perfect place for advertising. Games like Fortnite, PUBG, and Call of Duty: Warzone has been doing advertising for different movies, shows, and artists for a long time.
And it’s not just a name in flashing lights; the games have done some spectacular marketing by introducing avatars, weapons, special events, and challenges that resonate with the theme of the product they are advertising. Fortnite can easily be considered the king when it comes to advertising in Battle Royale games.
Epic has collaborated with so many companies and people to make the best online advertising experience ever. The biggest example of this can be the Travis Scott concert that was held in Fortnite. In Chapter 2 Season 2, Fortnite collaborated with Travis Scott to set the stage for one of the biggest events in virtual history. 12.3 million people attended the vent, and each one of them left as a Travis Scott fan.
Is it still relevant?
Since Battle Royale games are a good way to reach young adults and kids, it may be the best place for advertising movies and shows that are targeted to be somewhat for kids. For instance, Marvel has worked with Fortnite on several occasions to promote their movies and create a season that was based on their content, where the map was altered to fit characters and their hideouts.
This is still relevant as Battle Royale games are still the most popular form of gaming today. As you play through the game, as a character skin that you might see on a TV show, you are bound to explore further on the subject, which completes the objective of this cross form of advertising.
The John Wick skin in Fortnite has been one of the most used, and it served the purpose beautifully. John Wick is an action-packed film that has lots of guns and a lot of fighting. There might be people who would be reluctant to see the film before, but this will push them to explore a bit more about the subject.
No Downside
This is a win-win situation for both sides. The one who is being advertised gets their word out while Battle Royale games get more popular as they introduce new content relating to pop culture that is around its gamers.
It is also just fun to use characters that you mostly see in other media as villains or heroes in a game that you love. So really, there is no downside to this, and advertising on these games is the best boost you can give to your product.
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