MUMBAI: Digital marketing entity AdClear has been awarded the growth mandate for independent digital news media organisation The News Minute. The mandate was bagged by the Delhi-NCR-based agency after multiple rounds of discussion on growth strategy.

AdClear will be handling performance marketing duties for the digital news platform based in Bangalore and Karnataka and help it enhance its reach and scale up audience discovery.

The News Minute CEO Vignesh Vellore said, "Good SEO is not about gaming the system, it’s a long-term strategy focusing on adhering to the rules and building a reputable news website for the users. Discoverability is an important factor and we wanted to ensure that this would be achieved without having to compromise on our content. We also did not want to become an internet factory and just produce stories for the sake of traffic. AdClear understood our needs and were able to create a path that would allow us to focus on what we do best – Good Journalism"

With over 13 million unique readers every month, The News Minute has a sharp focus on South India and a progressive approach to news, serving premium readers in all major Indian metros. The content includes news, ground reportage, news analysis, opinion, and blogs.

AdClear CEO Gurbir Singh said “The News Minute has become immensely popular over the last few years and this is borne out by the huge audience base it has accumulated. Independent and unbiased journalism has made TNM what it is today. We are truly excited to partner with a media house that has huge growth potential. AdClear will shape and execute the SEO strategy to enhance TNM’s reach in current and newer markets.”

TNM was founded by Dhanya Rajendran, Chitra Subramaniam, and Vignesh Vellore in 2014. Apart from Karnataka, it has bureaus in the states of Telangana, Andhra Pradesh, Tamil Nadu, and Kerala.