Mumbai: NextGen Pharma on Monday announced Pitchfork Partners Strategic Consulting as its communication agency. Pitchfork will be responsible for designing strategic communication for the company to maintain and build its corporate reputation through multi-channel activities.

Speaking on the association, NextGen Pharma founder and CEO Kanwaldeep Singh Chadha said, “Pitchfork Partner’s strategy thinking aligns with our communication objectives. With this partnership, we aim to enhance our corporate reputation further and reach out in a meaningful manner to all our stakeholders.”

Pitchfork co-founder Jaideep Shergill said, “We are delighted to assist NextGen Pharma in building reputation and achieving business milestones through strategic and insights-driven communication.” With an aim to support the company’s strategic objectives, Pitchfork Partners will work closely with the brand to build its reputation and engage with relevant stakeholders across the country.