New Delhi: Interpublic Group agency Golin has promoted Shouvik Prasanna Mukherjee chief creative officer, Asia Pacific.

In this newly created role, he will champion Golin’s data-driven, earned-first creative ideas to inspire and create change for clients across the region, said the agency on Tuesday. Based in Singapore, Mukherjee will report to Asia Pacific, president, Darren Burns. In addition to the new role, Mukherjee will continue to lead the data, analytics, and content team in Singapore.

According to the agency, he will oversee the firm’s conceptual creators, graphic designers, and content production teams for the region, and he will take an active role in building the data analytics capabilities in Singapore where he previously held the role of executive creative director since 2015.

Burns said, “Shouvik has been an integral part of the Golin team for over a decade, leading multiple award-winning campaigns. He will bring unparalleled energy and passion to drive growth by focusing on regional collaboration and earned-first creative ideas.”

Mukherjee has conceptualised and executed award-winning campaigns for Golin clients including Guinness, Heineken, Magnum, McDonald's, Nespresso, Panasonic, and Twitter. “Ideas that earn attention work anywhere. Earning attention requires brave creativity that is culturally relevant and fuelled by insights and analytics. It delivers business results, as well as inspires awe, breaks stereotypes, and basically blows the mind. I’m excited to expand this incredible team so we can service more clients across the region with bold ideas," said Mukherjee.