New Delhi: RepIndia on Tuesday appointed Purnima Bali as creative director. She will be tasked with leading the creative endeavour at RepIndia, and further grow the creative business across Delhi, Bengaluru, and Mumbai.

Bali was previously working as the associate creative director at Interactive Avenues, Gurugram, where she headed the creative team and led the creative business for brands such as Honda Cars India, Hero Cycles, Havmor Icecreams, DishTV, and Oppo Mobiles.

On her new role, Bali said, “In a very short period, RepIndia has managed to make its presence felt in a space that has long been inundated with network agencies. Their body of work, prestigious clients, and their feet firmly on the ground are the attributes that have stood out in the awards circuit, and even amidst brands that are eagerly and earnestly looking for effective creative solutions where brand-agency camaraderie is the only way work gets done. I'm excited to be a part of team RepIndia and looking forward to breaking new creative barriers and creating new digital milestones.”

RepIndia founder Ayesha Chenoy said, “We have wanted to bring Purnima on board for years, her mad digital-first ideas and incredible drive are just what we wanted to add to RepIndia’s arsenal as we go on to have one of the best leadership teams across the country."